CONFERENCE
Agenda at a Glance
An intimate, two-and-a-half-day summit built around the ideas, trends, and strategies shaping the future of foodservice marketing. Here’s the high-level shape of each day.
March 8–10, 2027 · Las Vegas Marriott, Las Vegas, NV
Preliminary agenda — sessions, times, and speakers are subject to change as the program is finalized.
Day One
Full Day
Keynotes, general sessions, three rounds of breakouts, and a trend-forward welcome reception.
Registration & Networking Breakfast
Welcome & Opening Remarks
Keynote
Keynote
Speaker to be announced
General Session Panel
The CMO Roundtable
Panelists to be announced
Breakouts · Round 1
Influencers, Creators & UGC: What Actually Works for Restaurants
From local foodies to professional creators, influencer marketing can drive awareness, engagement, and real-world visits. This session explores how restaurants can identify the right creators, build authentic partnerships, generate compelling user-generated content, and measure what’s actually driving results — turning creator relationships into meaningful ROI.
Building the MarTech Stack of the Future
Technology is transforming how restaurants attract, engage, and retain guests. This session explores the tools, platforms, data, and emerging technologies shaping the next generation of restaurant marketing. Attendees will learn how to evaluate their current stack, work smarter, and build a connected ecosystem that drives measurable results.
Networking Lunch
Networking Lunch: “The $1,000 Marketing Challenge”
Teams get a hypothetical $1,000 budget and must decide how to allocate it across social, creators, email/SMS, paid media, events, and more — then break into groups, compare strategies, and share ideas with the room.
Breakouts · Round 2
Using Guest Data to Create Better Marketing (and Better Experiences)
Restaurants have more guest data than ever, but knowing what to do with it is where the industry often gets stuck. This session explores how operators can turn insights into smarter, more relevant messaging and personalized offers — using data to understand behavior, improve targeting, increase loyalty, and turn trial into true frequency.
What Happens When Every Restaurant Has Access to the Same AI Tools?
AI is leveling the playing field, giving restaurants of every size access to tools once reserved for larger brands. So when everyone has the same technology, what creates a competitive advantage? Let’s explore how to use AI to amplify creativity, strengthen brand metrics, move faster, and create more meaningful connections.
Breakouts · Round 3
Loyalty Metrics That Matter, and the Race Beyond Trial
As loyalty programs become increasingly ubiquitous, it’s harder to measure how effective your platform truly is. We’ll explore what you should actually focus on when it comes to measurement, which tactics lead to true loyalty, and how to create a program that works for your brand and customer instead of getting lost in the crowd.
Email & SMS That Guests Don’t Hate
Inboxes and phones are crowded — so how can restaurants earn attention without overwhelming guests? This session explores how to create email and SMS marketing that feels timely, relevant, and genuinely valuable, using personalization, timing, and smart offers to drive visits and loyalty.
General Session Panel
Clicks to Sales: How I Proved Marketing Made a Difference
One of the age-old challenges of marketing is illustrating ROI to leadership. This group of leaders breaks down how to clarify your marketing story so there’s tangible proof you’re moving the needle and making an impact.
General Session
CMO to CEO: Why Marketers Can (and Should) Lead Organizations
Speakers to be announced
Two top executives who climbed the ladder from marketing backgrounds share how they did it — and why it’s made them more effective leaders.
Reception
Welcome Reception — Taste the Trends
A trend-forward food experience where each station represents a restaurant or marketing trend: AI, creators, nostalgia, personalization, global flavors, and more.
Day Two
Half Day
A hands-on breakfast exchange, a morning keynote, two final rounds of breakouts, and a closing panel.
Networking Breakfast
Breakfast Activity: Table-to-Table Idea Exchange
Every table tackles a different marketing challenge for 10 minutes, then passes its challenge and ideas to the next table to build upon.
Keynote
Keynote
Speaker to be announced
Breakouts · Round 4
The Restaurant’s Guide to Going Viral, Without Chasing Virality
Sustainable growth takes more than a spike in views. This session explores how restaurants can create content that earns attention, sparks conversation, and turns online engagement into lasting results — spotting opportunities, building shareable content, and harnessing cultural moments while staying true to your brand.
Hyper-Personalization Without a Huge Marketing Team
Guests increasingly expect marketing that feels relevant and personal — and that doesn’t have to require a massive team or complex technology. Learn practical ways to use guest data, automation, and AI to deliver personalized marketing at scale: the right message to the right guest at the right time.
Breakouts · Round 5
Grand Openings That Generate More Than Opening-Week Hype
A successful grand opening can create buzz — but how do you turn that excitement into lasting traffic and loyal guests? Here’s a roadmap to building anticipation before opening, creating momentum during launch, and keeping guests coming back long after the first week.
Menu Marketing: Turning Your Menu Into a Sales Tool
As much as things change, the menu remains one of a restaurant’s most powerful marketing tools. We’ll unravel how menu design, descriptions, photography, pricing, and strategic placement can influence guest decisions and drive sales — a practical playbook for making your menu a stronger part of the guest experience.
Closing General Session Panel
Marketing Mythbusters: Separating Foodservice Marketing Facts From Folklore
We’ll close the event with industry experts telling us what’s real — and not so real — about the future of foodservice marketing. What’s next? What’s old news? And how can you get one step ahead of competitors?